Leveraging Tech to Attract and Retain Clients
Even before the pandemic, 67% of the buyers journey was carried out digitally. Today, technology often provides the only means of interacting with both potential and existing clients.
This means that your firm’s digital presence has a direct impact on your ability to attract and retain clients—and to thrive through and beyond this age of social distancing.
In this 30-minute session we'll cover:
- The central role technology plays in the client experience
- A framework for harnessing tech to attract and retain clients
- Why the pandemic presents a unique opportunity to get buy-in for change
Concepts adapted from Heinan's book, The Modern Law Firm: How to Thrive in an Era of Rapid Technological Change.